Of all that mail delivered to the junk folder, only about 1% of them were found by the user and moved to the inbox.
#Clean email list online full
If your email hygiene isn’t excellent, some of those emails are most likely being “delivered” to junk mail folders.Īccording to research by Return Path, 79% of emails worldwide found their way to their target inbox in 2016 and a full 13% of all emails sent ended up in the junk folders. Just because your deliverability rate looks good, it doesn’t necessarily mean you’re in the clear. Want to learn more about email verification? Click here for our explainer article. At 8 to 10%, your delivery rates will start to drop dramatically.Īdditionally, some systems employed by email service providers, like Omnivore by Mailchimp, will suspend your account if you just exceed the standard bounce rate for your industry.
If your bounce rate goes above 3 to 5%, you will immediately see a negative impact on your deliverability and inboxing rates. List cleaning keeps your bounce rate tiny by removing the invalid, discontinued, and fake emails that are responsible for most hard bounces and identifying risky ones that could lead to additional hard or soft bounces. Avoid this death spiral by cleaning your email list regularly to eliminate invalid data and keep your VIP stat looking polished and healthy.īounce rate is a vital sign indicating the general health of your email list. A poor reputation will lower your deliverability even further. It deserves most of that attention, though a high deliverability rate means that you are doing many important things the right way.Īs your deliverability rate lowers, so does your reputation with internet service providers (ISPs). Here are 7 important reasons to clean your email list today: 1) Increase Email Deliverabilityĭeliverability is the celebrity of email statistics- it gets all the glamorous headlines and the Google search volume. That's why proactive email list cleaning is an essential part of any successful email marketing strategy. By the time you discover that you have an issue with email hygiene, it’s generally too late-you’ve already wasted resources and done significant damage to your brand.
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